Love

In a way, pleasing your parents is service to God, which is defined in the way your parents choose. This in a way extends to our many mothers and fathers in society, 'nationhood' , and law.

However, what does this produce, when great national or economic fathers want you to honor them by making them fabulously or disproportionately wealthy, which they then misuse?

Bad models. When do you stop following your parent because they are not following God? Parent/nation/society.